Skinimalism (skin & minimalism) is when we reduce our skincare routine to a healthy minimum and focus on the essentials by shortening costly and time- consuming procedures. This is achieved when we only use a handful of products but instead choose those that give us multiple benefits through highly concentrated and innovative formulas aimed at meeting our most important skincare needs. The aim is to achieve a natural and healthy-looking complexion, whilst doing away with overstocked toiletry bags and bathroom cabinets, and moving towards a simple and effective routine.
Because less is more!